If you’re still using outdated ad strategies on Meta, it’s time for a serious upgrade. Meta has rolled out a wave of new features across Instagram, Threads, and WhatsApp Ads. And guess what? These...
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How to Start a Career in Performance Marketing in 2025: A Complete Guide
In today’s digital landscape, businesses are increasingly shifting their focus toward performance marketing. Unlike traditional digital marketing, performance marketing is all about measurable results and ROI-driven strategies. If you’ve been working in digital marketing,...
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Google Ads is Becoming the New Meta: Why and What It Means for Marketers
In recent years, Google Ads has started behaving more like Meta Ads (Facebook & Instagram Ads). But why? What changes has Google Ads made that align so closely with Meta’s advertising model? This article...
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The Future of Meta Ads in 2025: Key Trends You Must Know
Meta (formerly Facebook) Ads are evolving rapidly, and advertisers need to adapt to stay ahead. Based on extensive analysis of ad accounts and emerging trends, here’s what will dominate Meta Ads in 2025 and...
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Is Digital Marketing Career Dead in 2025? Here’s the Truth You Must Know
IntroductionIn recent months, a popular notion has been spreading across the internet that a career in digital marketing is now obsolete. Some are even claiming that the field is “dead.” But how much of...
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