Future of Search

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What is LLMS.txt and Should You Use It? A Complete Guide to This New AI Optimization File

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What is LLMS.txt and Should You Use It? A Complete Guide to This New AI Optimization File

Mark Sullivan 6th July 2025 0 Comment

If you’re active in the SEO or web development space, you may have heard the buzz around a new file format: llms.txt. It’s being discussed as a way to make your website more understandable...

Google’s Grip on Search Drops Below 90%: Are We Witnessing the Start of a New Era?

Mark Sullivan 3rd June 2025 0 Comment

For the first time in over a decade, Google’s unshakable dominance over the internet’s most powerful tool—search—is slipping. A recent drop in market share to 89.34% may seem trivial, but for a company like...

Google’s AI Mode: A Game-Changer for Search—What You Need to Know

Daniel Hughes 31st May 2025 0 Comment

Google has introduced AI Mode in the U.S. for English-language users, revolutionizing how search results are displayed. Unlike traditional search, this new mode provides direct answers without requiring users to visit external websites. But...