In today’s fast-paced digital world, WhatsApp has emerged as a powerful communication platform not just for personal use, but also for businesses. From automating sales and customer support to sending bulk messages and creating intelligent chatbots, WhatsApp automation is revolutionizing how companies engage with their customers.
In this article, we’ll dive into the step-by-step process of automating your business using WhatsApp automation tools. We’ll also explore some of the most efficient tools available today, their key features, and how you can practically implement them to scale your business operations.
✅ What Is WhatsApp Automation?
WhatsApp automation allows businesses to:
- Send automated messages based on user interactions
- Set up chatbots to handle common queries
- Broadcast bulk messages to users
- Integrate WhatsApp with websites and other platforms via API
- Verify businesses with blue ticks
- Link responses to Instagram comments and DMs
Automation enhances customer engagement, saves time, and helps generate leads on autopilot.
🛠 Tools to Automate WhatsApp for Business
Here are three popular WhatsApp automation tools:
1. BotSpace (Boty)
Boty is a user-friendly WhatsApp automation tool offering a free 6–7 day trial. It allows you to:
- Set up a shared team inbox to manage all incoming messages.
- Use broadcast templates for bulk messaging across industries like e-commerce, healthcare, travel, and education.
- Create dynamic chatbots using pre-designed templates or custom flows.
Key Features of Boty:
- Pre-built chatbot templates (e.g., Real Estate, Restaurants, Insurance, Appointments)
- Chatbot conditions based on user responses
- Drag-and-drop workflow builder
- Catalog integration to showcase products
- Bulk messaging via verified templates
- Multi-channel support including Instagram automation
2. AISensy
AISensy is another robust WhatsApp marketing and automation platform. It supports:
- Business API integration
- Personalized messaging at scale
- Instagram automation based on AI triggers (e.g., when someone comments or DMs)
- Dashboard to manage campaigns, responses, and analytics
3. DoubleTick.io
DoubleTick is ideal for small and medium-sized businesses wanting to manage WhatsApp engagement through automation. Features include:
- Verified business accounts
- Template message support
- CRM and lead management integration
- Scheduled broadcasts
💡 How to Set Up WhatsApp Automation Using Boty
Here’s a walkthrough of the automation setup using Boty:
Step 1: Sign Up and Activate Free Trial
Visit BotSpace and register your account. Add your phone number to link your WhatsApp.
Step 2: Explore the Dashboard
Familiarize yourself with the Team Inbox where all user messages appear. You can manage conversations here and assign tasks to team members.
Step 3: Use Broadcast Templates
Navigate to the “Broadcast” section and choose templates based on your business niche. These include:
- Payment Confirmation
- Order Shipped
- Order Delivered
- Abandoned Cart Recovery
Edit these templates as per your brand tone and customer needs.
Step 4: Build Your Chatbot
Go to the Chatbot section. You’ll find templates categorized by business types like:
- Real Estate
- Restaurants
- Education
- Healthcare
- Travel
You can also create a chatbot from scratch:
- Click on “Add Chatbot”
- Name your chatbot (e.g., “Demo Bot”)
- Add questions and assign responses using buttons, lists, or quick replies.
- Apply conditional logic — for example, if the user answers “Yes”, ask a follow-up question.
- Add media such as images, videos, or documents for more interactive replies.
Boty also visually categorizes message types:
- 🔴 Red: Direct messages without needing a response
- 🟠 Orange: Questions expecting user input
- 🔵 Blue: Conditional branches based on user interaction
Step 5: Align Product Catalogs
If your business involves selling products, you can integrate your product catalog into the chatbot. Align products to user questions and provide automated responses.
Step 6: Deploy and Monitor
Once your chatbot and broadcast campaigns are ready, launch them and monitor performance through the dashboard.
⚙️ Use Cases Across Industries
Here are a few industries that can benefit massively from WhatsApp automation:
- E-commerce: Cart recovery, order tracking, payment confirmations
- Real Estate: Property inquiries, brochure delivery, appointment booking
- Education: Course queries, application processes, webinar reminders
- Healthcare: Appointment confirmations, medical reminders
- Travel: Booking updates, itinerary sharing, travel deals
🚀 Want to Learn Marketing Automation?
If you’re serious about a digital marketing career, WSkiptTech offers a mentorship program that covers:
- SEO & Content Writing
- Social Media Marketing
- Influencer Marketing
- Marketing Automation using AI tools
Check their official site or social media pages for enrollment options.
⚠️ Disclaimer
WhatsApp automation requires businesses to follow WhatsApp Business API policies. Unauthorized automation or spamming users can lead to account suspension. Always use verified platforms and obtain user consent for messaging.
📌 Tags
WhatsApp Automation, Business Automation, Chatbots, WhatsApp Chatbot Builder, Boty WhatsApp, AISensy WhatsApp, DoubleTick Automation, WhatsApp API Integration, Bulk Message Broadcast, Instagram Automation Tools
📢 Hashtags
#WhatsAppAutomation #Chatbots #BusinessAutomation #AISensy #Boty #DoubleTick #WhatsAppMarketing #DigitalMarketingTools #MarketingAutomation #BulkMessaging #InstagramAutomation
