June 2025 proved to be one of the most eventful months in the world of digital marketing. From silent AI mode rollouts to aggressive ad format changes, here’s a detailed roundup of everything that unfolded in SEO, PPC, AI tools, Google policies, LinkedIn ads, and content ranking signals.
🚀 Key Highlights at a Glance
- Google launches AI Mode in India quietly
- LinkedIn rolls out new video ad formats
- Major Google Ads policy updates impacting shared access
- Core June Algorithm Update begins rollout
- Google Ads introduces 30s unskippable video ads
- “Talk & Listen” AI feature tested in Search app (US only)
- Search Console adds AI Mode traffic data
- Google kills support for unused schema types
📊 1. Google Video Ads Now in Search, Images & Shopping
Google began testing video ads inside Search results, Shopping tabs, and even the Discover feed. These are Performance Max campaign videos being placed strategically in more visual areas. While advertisers in India are not affected yet, U.S. and Canadian users have already begun seeing these.
Key Points:
- Rollout is limited to English users in the US & Canada
- Google follows Microsoft’s lead (which introduced video ads earlier in Bing Search)
- Effectiveness of these ad placements remains to be seen
🎥 2. LinkedIn Introduces 3 New Video Ad Types
On June 4, LinkedIn introduced:
- First Impression Ads: Full-screen vertical ads when a user first opens the app.
- Reserved Ads: Guaranteed top-of-feed placements
- CTV Ads: Connected TV ads via a Paramount+ partnership (US & Canada only)
LinkedIn also announced collaboration with AOB Express, allowing seamless export of ad creatives directly into LinkedIn Campaign Manager.
Note: These ad formats are mainly for large-scale advertisers, not SMBs.
📈 3. Google Adjusts Ranking Signals for Adult Content
On June 4, Google updated ranking signals for websites hosting adult content.
New Requirements:
- Age-gated sites must still expose full content to Googlebot
- Failure to comply means de-indexing from Google Search
- Not applicable to Indian creators, as such sites are typically illegal
🔢 4. Discover Traffic Glitch in Google Search Console
On June 5, a reporting glitch caused Discover traffic in GSC to show zero. Don’t worry – traffic wasn’t actually lost, just not reported properly.
🧠 5. Sundar Pichai Confirms AI Mode Will Not Replace Search
In a June 6 podcast, Sundar Pichai confirmed that Google’s AI Mode is being built on top of Search, not replacing it – for now.
However, the language hinted that AI Mode may become default sooner than expected.
⚠️ 6. New Google Ads Policy: Account Suspension by Association
From June 9 onward, Google Ads accounts may be paused if any connected manager or owner violates a policy. Even if your primary account is clean.
Action Points:
- Review account access regularly
- Revoke access from old employees or agencies
- Ensure no personal device usage for business ads account
🏢 7. Schema Update: Organization Types Get Loyalty Info
On June 10, Google updated organization-type schema to allow:
- Member loyalty programs
- Exclusive discounts and benefits
- Richer search results with brand-specific perks
🎥 8. 30-Second Non-Skippable YouTube Ads Are Live
Regular advertisers (not just premium auction users) can now run 30-second unskippable video ads in standard YouTube campaigns.
Good or bad? Depends on strategy. For viewers, it’s painful.
❌ 9. Deprecated Schema Types (June 12)
Google stopped supporting rich result display for these schema types:
- BookAction
- CourseInstance
- ClaimedReview
- EstimatedSalary
- LearningVideo
- SpecialAnnouncement
- VehicleListing
You don’t need to remove these, but they’ll no longer impact rich snippets.
🔍 10. Search Console Adds AI Mode Traffic Insights
From June 16, Google will show impressions and clicks from AI Mode in GSC. Each follow-up question in AI Mode will also count as a new search.
🔊 11. Talk & Listen Feature in Search App (US Only)
June 18: Google rolled out a new “Talk & Listen” feature inside Search app for users enrolled in Labs. It allows:
- Natural spoken conversation with Search
- AI-based continuous follow-ups
Currently in English (US). May come to India soon.
🌟 12. First Order Promo Ads in Google Ads (US Only)
On June 23, Google introduced a First Order Promotion Ad Type, targeting:
- Users who have never purchased from your site
- Must offer special incentives (like discounts)
No minimum purchase condition allowed.
🔦 13. AI Mode Now Available in India
On June 24, Google quietly enabled AI Mode for Indian users who opted into Search Labs.
Key Points:
- No announcement event
- All U.S. features enabled for India
- India is the first country outside U.S. to get AI Mode
If you haven’t enabled it yet, go to Search Labs and turn it on.
🏘️ 14. Google Ad Manager Introduces Offerwall
On June 26, Google introduced Offerwall:
- Users unlock premium content by watching ads or completing a survey
- Ideal for news/media sites that want monetization without strict paywalls
📊 15. Google Search Console Launches Insights Tab
On June 13, the Search Console Insights tab received its own dedicated section. You can now better track:
- Top-performing content
- Emerging content trends
- Declining post visibility
⚡ 16. June Core Update Begins (June 30)
A new core update began rolling out just 3 months after the March 2025 update. As usual, no detailed release notes were provided.
👀 Final Thoughts
June was a critical month for SEOs, ad managers, and marketers. Google AI Mode’s expansion to India, stricter Ads account linking policies, and UI shifts in GSC make it vital to stay proactive.
Stay subscribed for our July wrap-up where we expect bigger shifts in AI-generated search results and advertiser policies.
🔖 Tags:
google ai mode india, digital marketing june updates, seo core update 2025, linkedin video ads, first order promotion ads, google ads policy changes, youtube 30 second ads, talk and listen search, search console ai data, offerwall monetization
🌐 Hashtags:
#GoogleAI #DigitalMarketing2025 #LinkedInAds #YouTubeAds #GoogleSearchConsole #FirstOrderPromo #AIinIndia #SearchTrends #GoogleCoreUpdate #Offerwall #AIMode
