If you’re running a website on Squarespace and struggling to attract organic traffic, you’re not alone. Studies suggest that 85% of Squarespace websites get zero organic traffic, largely due to poor keyword implementation. In this guide, we’ll walk you through the step-by-step process of how to find profitable keywords and add them to your Squarespace website effectively.
Whether you’re just starting out or looking to optimize an existing site, this tutorial will help you boost your site’s visibility on search engines like Google. We’ll also introduce a powerful SEO tool—SEO Space—that simplifies keyword research and optimization specifically for Squarespace.
🔍 What Are Keywords and Why Are They Important?
Keywords are the search terms people use on platforms like Google. For example, when someone types in “restaurants near me,” that phrase is a keyword. As a business owner or content creator, your goal is to discover what keywords your target audience is searching for and strategically place them on your website.
This process helps:
- Improve your Google ranking.
- Drive more organic (unpaid) traffic.
- Connect you with potential customers actively searching for your services.
🧠 3 Simple Ways to Find Profitable Keywords
1. Use a Keyword Explorer
One of the most efficient ways to find keyword ideas is by using a keyword explorer tool, like the one in SEO Space. Just enter your niche and location (e.g., “wedding photographer London”) and you’ll receive a list of keyword suggestions.
How it works:
- Type in your industry and location.
- Hit Search to get keyword suggestions.
- Sort keywords by search volume or keyword difficulty (KD) to find easier keywords to rank for.
This is ideal for any business niche such as:
- “Therapy New York”
- “Website designer Los Angeles”
- “Yoga classes in Chicago”
2. Spy on Competitors Using a Competitor Analysis Tool
SEO Space also includes a competitor analysis tool that allows you to discover what keywords your competitors rank for.
Example:
- Enter a competitor’s website URL.
- Get a list of top-ranking keywords and the estimated traffic they receive.
- Use those insights to improve your own content strategy.
This approach is excellent for borrowing proven keyword strategies without starting from scratch.
3. Let an AI Keyword Research Agent Do the Work
SEO Space is integrating an AI keyword research agent that finds long-tail keyword opportunities for you.
How to use it:
- Simply describe your business (e.g., “I am a wedding photographer based in London”).
- The AI will provide a list of keyword opportunities including:
- Monthly search volume
- Competition level
- Keyword suggestions tailored to your business
This is particularly helpful for beginners who may not be familiar with keyword research techniques.
🧩 Where to Add Keywords on Your Squarespace Website
After you’ve identified your keywords, it’s time to optimize your website by placing them in strategic locations.
1. SEO Title
This is the clickable headline that appears on search engine result pages.
- Go to Page Settings > SEO in Squarespace.
- Include your primary keyword in the SEO Title.
- Keep it between 50–60 characters for optimal display.
2. SEO Description
Located just below the title on search engines, this snippet should:
- Contain your keyword naturally.
- Be compelling to encourage clicks.
- Be around 150–160 characters long.
3. H1 Heading (Main Page Heading)
The H1 tag is typically the main heading at the top of your page.
- Use your primary keyword in the H1.
- Each page should have only one H1 tag.
- Use H2 or H3 tags for subheadings with additional keywords.
4. Page Content (Body Text)
Add your target keyword within the first 100 words of your page’s content.
- Distribute keywords naturally throughout the page.
- Avoid keyword stuffing—focus on clarity and readability.
SEO Space also provides keyword frequency recommendations to guide you.
5. Alt Text for Images
Include your keyword in at least one image’s alt text.
- Alt text helps with image SEO and improves accessibility.
- This also sends additional signals to Google about your page content.
🎯 Automate Keyword Optimization with SEO Space
SEO Space is an all-in-one SEO plug-in tailored for Squarespace users. It offers:
- Built-in keyword research tools
- Page scans with keyword optimization tips
- AI-powered keyword suggestions
- Step-by-step guidance on where and how to place your keywords
You can try SEO Space free for 7 days to explore all the features without any commitment.
✅ Final Thoughts
Keyword research and placement aren’t just SEO buzzwords—they’re essential for getting your website noticed. Whether you’re a photographer, therapist, designer, or small business owner, applying these techniques to your Squarespace site can dramatically increase your visibility and help your ideal customers find you.
🔗 Software Link
👉 SEO Space Website – All-in-One SEO Plugin for Squarespace
🛑 Disclaimer
Disclaimer: SEO performance depends on multiple factors including competition, content quality, and site structure. Using SEO Space or following this guide does not guarantee top rankings but significantly improves your chances when best practices are followed.
🏷️ Tags
Squarespace SEO, keyword research, SEO for Squarespace, how to find keywords, optimize Squarespace, SEO plugin, SEO Space, image alt text, heading optimization, content SEO, on-page SEO, beginner SEO tips
#️⃣ Hashtags
#SquarespaceSEO #KeywordResearch #SEOTips #SEOPlugin #SmallBusinessSEO #WebsiteOptimization #OnPageSEO #SEOforBeginners #SEOSpace #GrowYourWebsite
