If you’ve ever watched creators like Dhruv Rathee, Mohak Mangal, or Nitesh Rajput, you know their videos regularly cross millions of views. They make lakhs in ad revenue and are well-respected for their well-researched, engaging content. If you’re also dreaming of making such impactful YouTube videos, then researching your topic thoroughly is the first crucial step.
Most creators have brilliant ideas, but struggle to start the research process:
- Some have too many thoughts and don’t know which ones to keep
- Others draw a complete blank and don’t know where to begin
This blog post explains exactly how to start and structure your research, build a strong content foundation, and even write your video script — using techniques like the Kipling Method, AI research tools, and horizontal/vertical logic.
Step 1: Start with the Kipling Method (5W1H Technique)
Named after writer Rudyard Kipling, this simple yet powerful technique is known as the 5W1H method. It involves asking six types of questions:
- What
- Who
- When
- Where
- Why
- How
Let’s apply it to a sample topic: “The Hidden World of the Dark Web”
You can break down your research like this:
- What is the dark web?
→ Explain what it is, how it’s different from the surface web, and the kind of content that exists there. - When did it emerge?
→ Share its history and timeline — when it started and when it gained popularity. - Where is it hosted?
→ Explore technologies like Tor Browser and where it originated. - Who uses the dark web?
→ From whistleblowers to illegal traders — identify key users. - Why is it important or dangerous?
→ Uncover the reasons behind its relevance. - How does it work?
→ Discuss encryption, anonymity, and tools used.
When you apply this structure, you ensure no crucial aspect is missed — and this is exactly what creators like Dhruv Rathee do in their videos.
In his video “How Metaverse Works”, Dhruv covers:
- What is Metaverse?
- Who are the key players?
- When will it become mainstream?
- Where did the idea originate?
- Why is it gaining popularity?
- How does it function (via AR/VR etc.)?
Notice how all major angles are covered — thanks to the 5W1H structure.
Step 2: Find Answers & Verify Sources
Now that you have your 5W1H-based questions, it’s time to find answers.
Best practices for researching answers:
- Use Google Scholar for academic papers.
- Refer to Wikipedia for a general overview.
- Read trusted news articles, books, and documentaries.
- Avoid copy-pasting from AI tools. Instead, read actual articles and reports — this deepens your understanding.
- Use AI tools like Perplexity.ai. It not only gives you answers but also shows source citations so you can verify them.
For example: If you’re researching a health or finance topic, verifying facts becomes critical. Avoid unverified sources like Reddit or Quora. Stick to credible publishers and official websites.
Step 3: Dive Deep Using Horizontal & Vertical Logic
To create well-researched and insightful content, you need to explore topics from two perspectives:
➤ Horizontal Logic
This involves exploring multiple reasons or categories across the same level.
Example:
Why do people smoke?
- Peer pressure
- Stress relief
- Advertising influence
➤ Vertical Logic
This means digging deeper into one reason, layer by layer.
Example:
Peer pressure → Social acceptance → Belongingness → Tribal survival instincts
Use both these approaches to explore your topic comprehensively. This leads to deeper insights and stronger content.
Step 4: Write an Attention-Grabbing Script
Research is only half the job. Your script is what transforms dry facts into engaging storytelling.
Here’s how the pros do it:
1. Hook with a Killer Intro
No matter the format, your intro must spark curiosity.
Examples:
- Nitesh Rajput starts with bold, emotional statements.
- Mohak Mangal uses shocking statistics to grab attention.
- Dhruv Rathee begins with a story that triggers a cascade of questions in the viewer’s mind.
2. Present Answers Logically
Once your intro is set, start answering the 5W1H questions in a natural flow. Begin with basics and move to deeper or more unusual questions.
3. Maintain Narrative Flow
Ensure smooth transitions between points. Never switch topics abruptly.
Pro tip from Dhruv Rathee: Link each point to the next with a rhetorical question or transition statement. This keeps your video flowing like a movie.
Step 5: Keep Your Script Focused and Relevant
- Only go deep into questions that matter to your topic.
If your video is on Mona Lisa, don’t dwell too long on Da Vinci’s childhood. - Stay relevant and interesting. For example:
- Instead of “Who painted the Mona Lisa?” → Try “Who is the woman in the Mona Lisa?” — more engaging!
Final Thoughts
Creating powerful, insightful YouTube content is not about fancy visuals or editing tools alone — it’s about research, structure, and storytelling. The techniques explained here — the Kipling Method, AI tools like Perplexity, and logical exploration — are used by the best YouTubers in India.
Mastering these will take your videos from average to unforgettable.
🔧 Useful Tools Mentioned
- Google Scholar
- Perplexity.ai
- Consensus – AI-powered search engine for scientific answers
📌 Tags:
YouTube research, video scripting, content creation, Kipling method, 5W1H technique, how to write YouTube script, YouTube video planning, YouTube tools, AI for YouTube, perplexity ai, Google Scholar, content writing tips
🔖 Hashtags:
#YouTubeTips #ContentCreation #VideoResearch #YouTubeScriptwriting #AIForContent #KiplingMethod #PerplexityAI #GoogleScholar #YouTubeSuccess #HowToMakeYouTubeVideos
