Bengaluru, April 24th, 2024 – Indus Appstore, India’s leading homegrown app marketplace by PhonePe, has introduced a game-changing feature: Voice Search in 10 Indian languages, in addition to English. This breakthrough technology is designed to enhance the way users discover and interact with apps, making it easier and more efficient to search for apps in their native language.
Breaking Language Barriers in India’s Digital Landscape
India’s digital ecosystem has witnessed tremendous growth over the past decade, yet a significant portion of the population faces challenges when it comes to language accessibility. Vernacular language speakers represent approximately 75% of India’s internet users, making it imperative for platforms to offer localized solutions. The introduction of Voice Search by Indus Appstore is a critical step toward bridging these linguistic divides.
Traditional text-based search in regional languages can be cumbersome, requiring specialized keyboards and the use of complex character sets. These barriers often hinder a seamless experience for users who wish to discover apps in their local languages. With the Voice Search feature, users can now effortlessly search for apps in their preferred language with just a tap.
AI-Powered Voice Search for Precise Results
Powered by artificial intelligence (AI) and machine learning algorithms, the Voice Search technology offers accurate and precise results even with varying accents and speech patterns. This ensures that users receive relevant search results regardless of their regional dialect.
The intuitive Voice Search feature aligns with Indus Appstore’s mission to provide an inclusive, user-friendly experience that caters to diverse linguistic preferences and literacy levels. Whether you speak Tamil, Hindi, Bengali, or any other regional language, the Voice Search feature adapts to the unique nuances of each language, making the app discovery process more efficient and engaging.
Impact on Users and Developers
This feature is not only beneficial for users but also serves as a growth opportunity for app developers. With improved accessibility and ease of use, the Voice Search feature is expected to drive increased app installs, benefiting developers by expanding their reach to a wider audience.
Akash Dongre, Co-founder and CPO of Indus Appstore, shared his thoughts on the new feature:
“The Voice Search feature is a significant milestone in our journey toward making Indus Appstore a more inclusive and accessible platform. With 82% of smartphone users engaging with voice-activated technology, the integration of Indian languages has been the primary growth driver in the tech sector. This user-centric innovation positions Indus Appstore at the forefront of transformative voice technology, a trend that will shape the digital landscape in the coming years.”
About Indus Appstore
Indus Appstore is a native Android-based app marketplace created to meet the localized and cultural needs of Indian consumers. With a diverse range of app categories and features designed for a personalized user experience, Indus Appstore is available in 12 Indian languages, ensuring that users can navigate the platform in their language of choice.
For developers, the Indus Appstore provides a level playing field for app listing, distribution, and promotion within the Indian ecosystem. It also offers localization services, multiple growth tools, and 24/7 customer support, helping developers manage and expand their app presence in India.
For more information, visit Indus Appstore.
Tags: Indus Appstore, Voice Search, Indian Languages, App Discovery, AI Technology, Mobile App Development, Localization, Vernacular Search, Indian Digital Market, App Store Innovation
Hashtags: #IndusAppstore #VoiceSearch #IndianTech #AppDiscovery #DigitalIndia #TechInnovation #AI #MachineLearning #Localization #MobileApps #VoiceTechnology
