Creating reusable blocks—also known as patterns—in WordPress is a great way to save time and maintain consistency across your content. Whether it’s a styled button, a section layout, or a call-to-action, reusable blocks can be inserted into any post or page with just a few clicks.

This article will walk you through:

• How to create a reusable block in WordPress
• How to access and insert that block into another post
• How to make a reusable button for repeat use

Let’s get started.

✏️ Step 1: Open the WordPress Post Editor

To begin, go to your WordPress dashboard and open any post (or create a new one) using the Block Editor.

🧱 Step 2: Select a Block to Make Reusable

1. In the editor, click on the block you want to make reusable.
2. Click the three-dot menu (⋮) in the block toolbar.
3. Select “Create pattern” from the dropdown menu.

Note: Previously this was called “Reusable Block,” but WordPress now refers to them as Patterns.

4. Give your pattern a name that describes its purpose (e.g., “Call to Action Section”).
5. Click Create.

Your reusable block has now been saved and can be used in other posts or pages.

📥 Step 3: Insert the Reusable Block in Another Post

1. Open another post or page in the Block Editor.
2. Click the “Add Block” (+) button.
3. Click “Browse All” to open the full block library.
4. Navigate to the “Patterns” tab.
5. Click on “My Patterns”.
6. Here you’ll see a list of all your saved reusable blocks.
7. Click on the one you want to insert.

And that’s it—your pattern has been added to the new post!

🔘 Step 4: Create a Reusable Button Pattern

Want to reuse a styled button? Here’s how:

1. In your post editor, click Add Block → Button to insert a Buttons block.
2. Customize the button with your text, style, color, and link.
3. Click on the button block, then click the three-dot menu (⋮).
4. Choose “Select parent block” to ensure you’re selecting the entire Buttons group.
5. Again, click the three-dot menu and select “Create pattern”.
6. Name your button pattern (e.g., “Subscribe Button”) and click Create.

📋 Step 5: Use the Reusable Button in Another Post

1. Open another post or page.
2. Click Add Block → Browse All → Patterns → My Patterns.
3. Select your saved button pattern, and it will be added instantly.

You can now use this button across multiple posts, maintaining a consistent look without redesigning it every time.

✅ Why Use Reusable Blocks?

• Efficiency: Design once, use everywhere.
• Consistency: Maintain visual and structural harmony across content.
• Easy Updates: Update one pattern, and changes reflect everywhere (if synced).

🏁 Final Thoughts

Using reusable blocks (patterns) in WordPress is one of the easiest and most powerful ways to streamline your content creation process. Whether you’re building call-to-actions, testimonial sections, pricing tables, or buttons — reusable blocks will save you tons of time.

Explore more creative ways to use patterns and elevate your WordPress publishing game!

Tags: WordPress, Gutenberg Editor, Reusable Blocks, WordPress Patterns, Content Creation, Web Design, Blogging Tips, WordPress Editor, Block Editor
Hashtags: #WordPress #Gutenberg #BlockEditor #ReusableBlocks #WebDesign #ContentCreation #BloggingTips #WordPressTips #WordPressDesign #WebsiteManagement

Rakesh Bhardwaj

Rakesh Bhardwaj is a seasoned editor and designer with over 15 years of experience in the creative industry. He specializes in crafting visually compelling and professionally polished content, blending precision with creativity. Whether refining written work or designing impactful visuals, Rakesh brings a deep understanding of layout, typography, and narrative flow to every project he undertakes.

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